The Agenda

Over the day and a half event, attendees will hear thought-provoking speakers, participate in highly-relevant sessions, engage in dynamic conversations and network with the brightest in the industry from companies such as Bayer, MFS, Toyota, PepsiCo, Microsoft, Hearst, Facebook, Google, Adobe, Pinterest, Bing and more.

Working Agenda

6:30 PM - 10:00 PM:

Welcome Dinner x Reception

7:00 AM - 8:00 AM:

Sunrise Yoga & Fun Run

8:00 AM - 8:45 AM:

Welcome Breakfast

8:45 AM - 8:55 AM:

Welcome x Opening Remarks

Mike Parker, Global President, iCrossing

9:00 AM - 9:20 AM:

Raw: The Shift to Unfiltered, In-Process, and Immediate

Stephen Denny, Denny Leinberger Strategy LLC

Paul Leinberger, Denny Leinberger Strategy LLC

9:20 AM - 9:35 AM:

Growth Catalyst D+L Strategy: Consumer Attitudes in Our Changing World

Interview: Anne Bologna, Chief Engagement Officer, iCrossing

Stephen Denny, Denny Leinberger Strategy LLC

Paul Leinberger, Denny Leinberger Strategy LLC

9:40 AM - 10:10 AM:

Who Really Owns Your Brand?: How to Free Yourself from the Old World of Marketing

Moderator: Michelle Lomas, VP, Head of Content, iCrossing

Panelists: Kate Lewis, SVP, Editorial Director, Hearst Digital Studio

Casey Hurbis, CMO, Quicken Loans

Heidi Arkinstall, CMO, Logitech

10:10 AM - 10:30 AM:

Networking Break

10:30 AM - 10:55 AM:

The Future of Inspiring & Capturing Demand: Search Beyond the Keyboard

Moderator: Jeff Ratner, Chief Media Officer, iCrossing

Participants: Vikram Bhaskaran, Head of Mkt Development, Pinterest

Neil Hoyne, Head of Customer Analytics, Google

11:00 AM - 11:25 AM:

The Next Wave: How AI Will Shape The Future of Customer Experience

Presenters: Shiva Vannavada, Chief Technology Officer, iCrossing

Purna Virji, Sr. Manager, Global Engagement, Microsoft

11:30 AM - 11:55 AM:

Growth Catalyst Joanna Coles: Engaging in an Era of Distrust

Interview: Anne Bologna, Chief Engagement Officer, iCrossing

Joanna Coles, Chief Content Officer, Hearst

12:00 PM - 12:15 PM:

Case Presentation Amazon for CPG Businesses: Bringing Media Closer to the Sale for L’Oreal

Presenter: Alistair Dent, MD, Chief Media Officer, iCrossing UK

12:15 PM - 1:15 PM:

Lunch

1:15 PM - 1:45 PM:

BREAKOUT ONE

Breakout A: The Future of ALL Media is Billable

Presenter: Jeff Ratner, Chief Media Officer, iCrossing

Tiffany Lee, Senior Director, Inventory Partnerships,

TheTradeDesk

Breakout B: A Practical Guide to Using Measurement and Analysis to Diagnose and Optimize

Presenter: Aaron Wollner, VP, Performance Marketing & Business

Intelligence, iCrossing

Breakout C: The Rules of Attraction Marketing

Presenters: Lori Wilson, ECD, East, iCrossing

Cathy Mevs, Strategy, iCrossing

1:50 PM - 2:20 PM:

BREAKOUT TWO

Breakout A: SEO-Infused Content Strategy: How to Map Your Content to the Consumer

Presenters:Travis Stewart, Director, Content, iCrossing

Matt Gagen, Director, SEO, iCrossing

Pete Quinlan, SEO Manager, Microsoft

Breakout B: Operationalizing Your DMP

Presenters:Shiva Vannavada, Chief Technology Officer, iCrossing

Elina Kagan, Sr. Account Manager, iCrossing

Noreen Terada, Sr. Mgr, Global Search, VMware

Breakout C: Understanding Amazon Search & Strategies for Success

Presenters:Enrico Mirabelli, Audience Supervisor, iCrossing

Mic Giliberti, Head of Partner Marketing WW, Performance

Advertising, Amazon

2:30 PM - 2:55 PM

Creating Growth from Data

Moderator: Joe Grigsby, Managing Director, Chicago

Participants: Abhishek Jadon, Head of Digital Strategy, PepsiCo

Jeremy Hurst, Director, US Sales, Datorama

3:00 PM - 3:25 PM:

Deliver Customer Digital Experience Excellence: Responding to Today’s Consumer Demands

Moderator: Frederic Bonn, Executive Creative Director, iCrossing

Panelists:Sean Kelley, Sr Manager, Digital Innovation & Engagement, Toyota

Harrison Magun, Senior Director, Digital Stores, Microsoft

3:30 PM - 3:45 PM:

Case Presentation: Bridgestone x iCrossing – Social Platforms: Where Should I Go Next?

Presenters: Tom Allen, Director of Digital & CRM, Bridgestone

Elizabeth Smith, Account Director, iCrossing

3:45 PM - 4:05 PM:

Growth Catalyst David Carey: Thriving in a New Media Landscape

Participants: Anne Bologna, Chief Engagement Officer, iCrossing

David Carey, SVP, Hearst President, Hearst Magazines

4:10 PM - 4:15 PM:

Day 1 Wrap & PSAs

Mike Parker, Global President, iCrossing

4:30 PM - 6:30 PM:

Networking Activities

Camelback Hike

Camelback View Cycle x Joyride

Lawn Games x Happy Hour

6:30 PM - 7:30 PM:

Chef’s Kitchen x Wine Tasting

7:30 PM - 9:30 PM:

Valencia Dinner

9:30 PM - 11:00 PM:

Casino Night

6:30 AM - 7:30 AM:

Sunrise Yoga & Fun Run

8:00 AM - 8:45 AM:

Roundtable Breakfast Discussions

Pinterest Roundtable Discussion

Leveraging AMS for Tentpole Events in 2018

Beyond Bing: Unleash the Potential of Microsoft

The 2018 Digital Landscape

Data: TTD’s approach to data & Offline Attribution

Creating a Culture of Heroic Leadership

Why customers’ experiences matter…Are you truly delivering on a unified customer experience?

Value of Thought Leadership in Today’s Post-Trust Landscape

8:45 AM - 8:50 AM:

Welcome Back

Mike Parker, Global President, iCrossing

8:55 AM - 9:25 AM:

Growth Catalyst Dana Anderson: A Survival Guide for the Modern Marketer

Participants: Anne Bologna, Chief Engagement Officer, iCrossing

Dana Anderson, Chief Transformation Officer, Medialink

9:30 AM - 10:00 AM:

Trading Cookies for Information: What Marketers Can Learn from The Profiling Techniques of the FBI

Participants: Jacob Davis, VP, Head of Search, iCrossing

Jim Beasley, President, Trident Behavioral Analysis Consulting

10:00 AM - 10:30 AM:

Data & Personalization Strategies to Deliver Unified Experiences

Moderator: Shiva Vannavada, Chief Technology Officer, iCrossing

Panelists: Matt Skinner, PMM Lead, AAM, Adobe

Ken Chaplin, SVP, Growth, CTCA

Jeff Lack, VP, Marketing, BSRO

10:30 AM - 10:45 AM:

Break

10:45 AM - 11:00 AM:

Case Study Search Measurement in the Modern World: How a Changing Marketplace Needs New Methods of Measurement

Presenter:Jacob Davis, VP, Head of Search, iCrossing

11:05 AM - 11:25 AM:

Growth Catalyst Eric Schnabel: Modern Storytelling in Action

Participants: Anne Bologna, Chief Engagement Officer, iCrossing

Eric Schnabel, Facebook, Director, North America,

Facebook Creative Shop

11:25 AM - 11:45 AM:

Creative Showcase: Facebook Creative Shop

Eric Schnabel, Facebook, Director, North America,

Facebook Creative Shop

11:50 AM - 12:20 PM:

New Rules of Success for a New World of Marketing

Presenter: Dirk Herbert, EVP, Head of Strategy & Planning, iCrossing

12:20 PM - 12:30 PM:

Closing Remarks x Wrap

MIke Parker, Global President, iCrossing

12:30 PM:

Boxed Lunches to Go

12:30 PM:

Departures

1:00 PM - 5:00 PM:

Spring Training Baseball Game