The Agenda

Over the day and a half event, attendees will hear thought-provoking speakers, participate in highly-relevant sessions, engage in dynamic conversations and network with the brightest in the industry from companies such as Bayer, MFS, Toyota, PepsiCo, Microsoft, Hearst, Facebook, Google, Adobe, Pinterest, Bing and more.

Working Agenda

6:30 PM - 10:00 PM:

Welcome Dinner x Reception

7:00 AM - 8:00 AM:

Sunrise Yoga & Fun Run

8:00 AM - 8:45 AM:

Welcome Breakfast

8:45 AM - 8:55 AM:

Welcome & Opening Remarks

9:00 AM - 9:20 AM:

Consumer Research Presentation

9:20 AM - 9:35 AM:

Growth Catalyst Session 1

9:40 AM - 10:10 AM:

PANEL: Content- Building Brand Engagement in Today’s Social and Digitally Driven World

10:10 AM - 10:30 AM:

Networking Break

10:30 AM - 10:55 AM:

PANEL: The Future of Capturing Demand: Marketing in a ScreenLESS

11:00 AM - 11:25 AM:

PANEL: The Next Wave: How AI Will Shape The Future of Customer Experience

11:30 AM - 11:55 AM:

Growth Catalyst Session 2

12:00 PM - 12:15 PM:

Case Presentation

12:15 PM - 1:15 PM:

Lunch

1:15 PM - 1:45 PM:

BREAKOUT ONE

Breakout A: The Future of Media is Biddable

Breakout B: Measurement & Incrementality

Breakout C: Strategy + Creativity - A Partnership in Delivering the Authentic Voice of the Brand

1:50 PM - 2:20 PM:

BREAKOUT TWO

Breakout A: SEO-Driven Content Marketing

Breakout B: Adobe Case Study

Breakout C: Amazon

2:30 PM - 2:55 PM

PANEL: Creating Growth from Data

3:00 PM - 3:25 PM:

PANEL: Deliver Customer Digital Experience Excellence - Responding to Today’s Consumer Demands

3:30 PM - 3:45 PM:

Case Presentation 2

3:45 PM - 4:05 PM:

Growth Catalyst Session 3

4:10 PM - 4:15 PM:

Day 1 Wrap & PSAs

4:30 PM - 6:30 PM:

Networking Activities

6:30 PM - 7:30 PM:

Chef’s Kitchen & Wine Tasting

7:30 PM - 9:30 PM:

Valencia Dinner

9:30 PM - 11:00 PM:

Casino Night

6:30 AM - 7:30 AM:

Sunrise Yoga & Fun Run

8:00 AM - 8:45 AM:

Roundtable Breakfast Discussions

8:45 AM - 8:50 AM:

Welcome Back

8:55 AM - 9:25 AM:

Growth Catalyst Session 4

9:30 AM - 10:00 AM:

Fireside Chat: Trading Cookies for Information: What Marketers Can Learn from The Profiling Techniques of the FBI

10:00 AM - 10:30 AM:

PANEL: Data & Personalization Strategies to Deliver Unified Experiences

10:30 AM - 10:45 AM:

Break

10:45 AM - 11:00 AM:

Case Study

11:05 AM - 11:25 AM:

Creative Presentation:

11:25 AM - 11:45 AM:

Catalyst Session 5

11:50 AM - 12:20 PM:

Presentation: Human + Machine Storytelling

12:20 PM - 12:30 PM:

Closing Remarks & Wrap

12:30 PM:

Boxed Lunches to Go

12:30 PM:

Departures

1:00 PM - 5:00 PM:

Spring Training Baseball Game