The Agenda

Over the day and a half event, you will hear thought-provoking speakers, participate in highly relevant sessions and engage in dynamic conversations that will leave you inspired to unleash potential like never before. Some of the key digital marketing topics that we will explore include – driving digital transformation, delivering content excellence, how to use data to uncover opportunity, evolution of search, omnichannel commerce, building a tech stack for success, engaging the US Hispanic audience, exploring the interactive world around us – and much more.

AGENDA

6:30 PM - 11:00 PM

Opening Reception & Dinner

7:00 AM - 8:00 AM

Sunrise Yoga or Fun Run

8:00 AM - 8:45 AM

Breakfast

8:45 AM - 9:00 AM

Welcome & Opening

9:00 AM - 9:30 AM

Driving Digital Transformation: Courageous Leadership in a Time of Change

9:35 AM - 10:00 AM

The Growing Importance of Content

10:05 AM - 10:30 AM

Delivering Content Excellence

10:30 AM - 10:45 AM

Break

10:50 AM - 11:20 AM

Unleashing the Power of Data in a Modern Marketing World

11:25 AM - 11:55 AM

Next Evolution of Search: Focus on Convergence

12:00 PM - 12:15 PM

AutonomyWorks: A Story of Good Work and of Doing Good

12:15 PM - 1:15 PM

Lunch

1:15 PM - 2:00 PM

BREAKOUT ONE

Content Marketing: The 5 Common Pitfalls and How to Avoid Them

Programmatic: 7 Things You Should Be Doing in 2017

2:05 PM - 2:50 PM

BREAKOUT TWO

Taking Your Paid Social Efforts to the Next Level

Creativity for the Modern World

Excel in a C2B World: How to Deploy an Integrated MarTech Stack

2:55 PM - 3:25 PM

Performance Media: Planning Around Audiences to Drive Brand & Commerce Goals

3:30 PM - 4:00 PM

State of the Industry

4:05 PM - 4:15 PM

Day 1 Wrap

4:30 PM - 6:30 PM

Networking Activities

Camelback Mountain Hike

Bocce Tournament

Camelback View Cycle (guided bike ride)

6:00 PM - 7:30 PM

Chef’s Kitchen & Wine Pairing

7:30 PM - 9:30 PM

Valencia Gala Dinner

9:30 PM - 11:00 PM

Casino Night

6:30 AM - 7:30 AM

Sunrise Yoga or Fun Run

8:00 AM - 8:45 AM

Breakfast & Client Roundtables

8:45 AM - 8:55 AM

Welcome Back

9:00 AM - 9:30 AM

The 90 Billion Dollar Industry: How Will AR Impact Brands & Agencies

9:35 AM - 10:00 AM

Accelerating Business Performance by Marketing to Hispanics with In-Culture Content

10:05 AM - 10:30 AM

Omnichannel Excellence

10:35 AM - 10:55 AM

Consumer Discovery: The Importance of Visual Inspiration

10:55 AM - 11:10 AM

Break

11:15 AM - 11:40 AM

Growth by Design

11:45 AM - 12:10 PM

Plan Around People. Not Products.

12:15 PM - 12:30 PM

Closing Remarks & Wrap

12:30 PM

Take-Away Lunches

12:30 PM

Departures

1:00 PM - 5:00 PM

Optional Networking Activities

Spring Training Baseball Game

Padres vs Rockies

Salt River Fields at Talking Stick